CAROLINE SMITH: HEALTH COACH
Logo design and website creation to help jumpstart an exciting new venture in the burgeoning health sphere.
The brief →
When Caroline started her health coaching practice she came to me looking for a corporate identity to give her brand a distinct personality, and a website to promote and sell her services.
She was looking for something welcoming, friendly, fresh and exciting.
The brief →
When Caroline started her health coaching practice she came to me looking for a corporate identity to give her brand a distinct personality, and a website to promote and sell her services.
She was looking for something welcoming, friendly, fresh and exciting.
The solution →
When I started the design process, hand-drawn sketches became the basis of my thinking. They would become the icons helping to describe the services Caroline was offering, and would make the brand loose, free and undaunting.
So the logo I designed included a sketch as its symbol. It represents different things: a dandelion which reflects all the goodness of nature and therefore health through nature. Dandelions break up and fly off in the wind, so the message here to clients is to get out there and fly, to seek new pastures. The symbol also represents connections: Caroline connecting to her clients, and Caroline connecting her clients to external practitioners with her as the linchpin in the centre.
The solution →
When I started the design process, hand-drawn sketches became the basis of my thinking. They would become the icons helping to describe the services Caroline was offering, and would make the brand loose, free and undaunting.
So the logo I designed included a sketch as its symbol. It represents different things: a dandelion which reflects all the goodness of nature and therefore health through nature. Dandelions break up and fly off in the wind, so the message here to clients is to get out there and fly, to seek new pastures. The symbol also represents connections: Caroline connecting to her clients, and Caroline connecting her clients to external practitioners with her as the linchpin in the centre.
The website is clean and welcoming, and predominantly features photographs of happy, healthy people alongside the hand-drawn sketches.
You can view the website here.
I loved working with Russ to create my corporate identity and website. He made the website process very easy for me, and once he had all the information he needed he created something not only beautiful to look at but also very functional and easy to navigate through. Russ was professional, friendly and eager to assist throughout the process. He took the time to truly understand my business and my needs and managed to capture my essence in a way that is creative, modern and informative. He is gifted in what he does, he pays attention to detail and is very efficient.
NEXT PROJECT
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MASTERCARD TURNING THE WORLD OVAL
Creating the look for a multi-mall promotion leveraging Mastercard’s sponsorship of the Rugby World Cup.
VIEW >
MASTERCARD TURNING THE WORLD OVAL
Creating the look for a multi-mall promotion leveraging Mastercard’s sponsorship of the Rugby World Cup.
VIEW >
MASTERCARD TURNING THE WORLD OVAL
Creating the look for a multi-mall promotion leveraging Mastercard’s sponsorship of the Rugby World Cup.
VIEW >