FEEFEE’S

Fresh and stylish corporate identity for a new catering company in England.

Whole and sliced figs on a white background

The brief →

Fee, a trained chef and an existing client of mine, approached me to design the corporate identity for her new catering business.

After a lengthy discussion over lunch, we agreed that the look had to be soft, light, colourful and fresh.

The brief →

Fee, a trained chef and an existing client of mine, approached me to design the corporate identity for her new catering business.

After a lengthy discussion over lunch, we agreed that the look had to be soft, light, colourful and fresh.

FeeFee's symbol on a green background
FeeFee's stationery design by MR.SMiTH Creative Studio

The solution →

Fee is a hard-working, fun and effervescent personality, and I wanted to capture that in the logo. So I designed a wordmark in a signature-style that brings home both the personal and serious side of her business, with a filigree that gives a sense of ease and conviviality.

The company’s focus is on the freshest ingredients, so I wanted to showcase that as clearly as possible, not just on a website, on social media or a brochure, but on the stationery itself. The images bring a lot of lively colours to the brand, making it fresh and inviting.

The solution →

Fee is a hard-working, fun and effervescent personality, and I wanted to capture that in the logo. So I designed a wordmark in a signature-style that brings home both the personal and serious side of her business, with a filigree that gives a sense of ease and conviviality.

The company’s focus is on the freshest ingredients, so I wanted to showcase that as clearly as possible, not just on a website, on social media or a brochure, but on the stationery itself. The images bring a lot of lively colours to the brand, making it fresh and inviting.

Close-up of FeeFee's stationery designs, created by MR.SMiTH
FeeFee's symbol superimposed onto a plate of food.

Russ is our go-to person when it comes to design, branding, marketing and strategy. We love working with him, he offers a wealth of experience and knowledge, delivers to the highest standard, is fun to work with and always comes up with innovative ideas. We wouldn’t use anyone else.

FIONA NAYSMITH

Founder of FeeFee's and Director of Red Anchor Recruitment, London

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